Portrait of Mendy Seldowitz

Mendy Seldowitz // New York, NY

I design products (and brands) that connect people.

@Yelp@T-Mobile@Chabad@JSwipe@Birthright
JSwipe Product
Yelp Ads Carousel
Birthright Israel
Audience.ID
Chabad Platform
JSwipe Brand
Yelp Search Updates
Birthright Trip Finder

I'm a Creative Technologist and Product Designer with 15 years spanning brand, product, and engineering. I lead design across strategy, interaction, and growth—shipping consumer products used by millions.

I was the founding designer of JSwipe, creating the brand and UI for what became the largest Jewish dating app—over 500K users and an acquisition by Spark Networks (NYSE:LOV). Since then I’ve led Product Design at Yelp and a global platform restructure as Design Director at Chabad.

Selected Work ↓

Yelp

2018 — 2020Design Lead
Search Experience↗Redesigning the core search results page (SERP) to transition from text-heavy lists to visual, map-integrated discovery.
Yelp core search results page redesign
Search Suggest↗Reimagining the search suggest interface to capture deep intent and drive higher conversion before the user even finishes typing.
Yelp expressive search suggestions interface
Ads & Monetization↗Redesigning Yelp’s ad system from legacy banners to contextual carousels grouped by intent—balancing aggressive monetization with user trust.
Yelp modern sponsored results grouped by intent
Onboarding↗Updating the core signup experience to reduce friction and align with Yelp's modern design system guidelines.
Yelp Android modernized onboarding flow
AI-Powered Discovery↗Designing a scalable MDUI system that allows machine learning frameworks to safely assemble the perfect card layout on the fly.
Yelp AI-driven search result tags and highlights

AI Consulting

2025 — PresentIndependent Consultant
AI Strategy & IntegrationUnder NDAPrivate case study

Chabad

2020 — 2025Design Director
Merkos Platform Builder↗How we transformed 14+ independent departments from building one-off software into a unified product platform capable of launching new digital experiences on demand.
Merkos Platform Builder Dashboard Interface
Jewish Social Network App↗Designing a social networking app for the Jewish community—spanning dating, education, and community.
Chabad community portal and mobile app interface
Office & Studio Buildout↗Designing a modern physical headquarters and high-production content studio for global digital and creative teams.
Mendy Seldowitz at the Merkos Studio control desk

Audience.ID

2017 — 2018Founder
Community Intelligence Platform↗A platform that lets brands identify, analyze, and engage their niche online communities in real time.
Audience.ID community identification and engagement platform dashboard

JSwipe

2014 — 2016Acquired
Brand & Product Design↗Founding designer for the brand and UI of the largest Jewish dating app—acquired by Spark Networks.
JSwipe app screens including profiles, Jewish preferences, and Super Swipes
Global Ad Campaign↗Leading the creative direction for JSwipe’s global "It started with a swipe" out-of-home and digital campaigns.
JSwipe billboard in Times Square celebrating love stories

MLLNNL

2014 — 2018Co-Founder
Design & Content Studio↗Co-founded a multidisciplinary design and content studio; work with global brands featured by Facebook.
The MLLNNL studio space with the team working
Birthright Israel↗Brand and product work for Taglit Birthright Israel—reimagining how young adults find their trip.
Birthright "find the perfect trip" landing experience

MRY / Mr Youth

2013 — 2014Jr. Creative Director
Adobe · Coca-Cola · Spotify↗Leading creative campaigns and digital experiences for global brands, including Spotify’s Spring Break activation.
Spotify Spring Break campaign "All Music All Day" ad cover

Recognition

Founding designer of JSwipe — acquired by Spark Networks (NYSE:LOV), 2016

Campaigns for global brands featured by Facebook for performance & creative

Project 2x1 — Google Glass documentary on Crown Heights

Featured by Google, the Brooklyn Museum & in HBCU classrooms

Capabilities

Creative Direction — ideation, team leadership, advertising & copywriting

Product Design — Figma, Sketch, Principle, Framer, prototyping

Growth Marketing — paid media, viral loops, influencer marketing

Product Management — Agile, Scrum, lean strategy, empathy mapping

Development — HTML / CSS / JS, frontend frameworks, schema & API design

3D / VR / Video & AI-assisted tooling

Education

Advertising & Marketing CommunicationsFashion Institute of Technology

Full Stack Web Development — 6-Month FellowshipFlatiron School

Product Management — 10-Week IntensiveGeneral Assembly

3D Design & Virtual Reality (Unity & C#)Upload VR

Contact

m.seldowitz@gmail.comlinkedin.com/in/mendyismynamex.com/mendyismyname