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Yelp // 2019 — 2020

Modernizing Onboarding UX

Updating the core signup experience to reduce friction and align with Yelp's modern design system guidelines.

I led the redesign of Yelp’s core onboarding experience on Android. The goal was to streamline the signup process, reducing time-to-value while bringing the interface in line with updated cross-platform design guidelines.

+35%
Completion rate
+18%
Day-7 retention
Streamlined
Friction-free signup

Role

Lead Product Designer

Responsibilities

  • Signup UX optimization
  • Android-native UI implementation
  • Design system alignment
  • User journey mapping
Yelp Android modernized onboarding flow
Yelp Android full experience redesign