Birthright Israel
Brand and product work for Taglit Birthright Israel—reimagining how young adults find their trip.
At MLLNNL, I led design for Taglit Birthright Israel—the free 10-day journey for Jewish young adults ages 18–26. The work spanned brand, marketing, and a trip-finder product experience.
I designed an interactive trip finder that turned a dense catalog into a guided, editorial browse—expressive trip cards, smart filters for age, departure, dates, and interests, and a "find the perfect trip" flow that met people where they were.
18–26
Target audience served
Trips
Guided discovery experience
Brand
Marketing + product unified
Role
Co-Founder & Creative Director, MLLNNL
Responsibilities
- Brand & campaign direction
- Interactive trip-finder product
- Expressive trip cards & filters
- Applicant journey & landing pages
