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MRY / Mr Youth // 2013 — 2014

Adobe · Coca-Cola · Spotify

Leading creative campaigns and digital experiences for global brands, including Spotify’s Spring Break activation.

As Junior Creative Director at MRY, I led creative strategy, digital campaigns, and interactive experiences for major consumer brands including Adobe, Coca-Cola, and Spotify.

One of our key highlights was the Spotify Spring Break campaign, which drove massive engagement and brand affinity among college students through highly targeted digital and physical activations.

3+
Global brands led
Spotify
Spring Break campaign
PDF
Recap presentation available

Role

Jr. Creative Director

Responsibilities

  • Creative direction & campaign strategy
  • Digital experience & interactive design
  • Brand integration & experiential marketing
  • Client presentation & pitch development
Spotify Spring Break campaign "All Music All Day" ad cover
Spotify Spring Break beach stage activation