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Yelp // 2018 — 2020

Search Experience Redesign

Redesigning the core search results page (SERP) to transition from text-heavy lists to visual, map-integrated discovery.

As Lead Product Designer, I spearheaded the overhaul of the local discovery experience. We focused on visual hierarchy, map-to-list transitions, and surfacing rich media previews.

100M+
Monthly active users
+12%
Search-to-contact conversion
Visual
Rich-media discovery

Role

Lead Product Designer

Responsibilities

  • Visual hierarchy overhaul
  • Map-to-list interaction model
  • Foundational research & journey mapping
  • Data-science partnership
Yelp core search results page redesign
Yelp user journey mapping and experience flow