Search Experience Redesign
Redesigning the core search results page (SERP) to transition from text-heavy lists to visual, map-integrated discovery.
As Lead Product Designer, I spearheaded the overhaul of the local discovery experience. We focused on visual hierarchy, map-to-list transitions, and surfacing rich media previews.
100M+
Monthly active users
+12%
Search-to-contact conversion
Visual
Rich-media discovery
Role
Lead Product Designer
Responsibilities
- Visual hierarchy overhaul
- Map-to-list interaction model
- Foundational research & journey mapping
- Data-science partnership
Growth & Experiments
Iterative Product Evolution
I ran a continuous cycle of experiments to optimize conversion and discovery performance across the search experience.
Segmented Search CarouselsGrouping results by intent and category.
Vertical Specific BrandingTailoring the search experience and visual branding to specific business categories.
Inline FiltersSurfacing high-converting filter tags directly in the results feed.
Search Tag Refinement
Deep intent capture in autocomplete.
AI Driven Layouts
ML-assembled component system.
Sponsored Listings
Native monetization integration.
