Home
JSwipe // 2015 — 2016

Global Ad Campaign

Leading the creative direction for JSwipe’s global "It started with a swipe" out-of-home and digital campaigns.

Following the rapid growth of the platform, I led the creative direction for JSwipe’s advertising and marketing campaigns.

16K+
Love stories celebrated
Global
OOH & digital presence
Viral
High organic engagement

Role

Creative Director

Responsibilities

  • Campaign creative direction
  • Out-of-home advertising design
  • Social media & digital ad strategy
  • Copywriting & brand storytelling
JSwipe billboard in Times Square celebrating love stories
JSwipe subway and digital ad variations